This Is Your Brain on Gluten

“The recurring formula is apparent: Tell readers it’s not their fault. Blame an agency; typically the pharmaceutical industry or U.S. government, but also possibly the medical establishment. Alluding to the conspiracy vaguely will suffice. Offer a simple solution. Cite science and mainstream research when applicable; demonize it when it is not.”
via Facebook http://www.theatlantic.com/health/archive/2013/12/this-is-your-brain-on-gluten/282550/