TOMS vs. BOBS: How Skechers Shot Themselves in the Foot

TOMS vs. BOBS: How Skechers Shot Themselves in the Foot

Just like TOMS, when you buy a pair of BOBS, Skechers would donate another pair to a child in need. Even the shoes were the same. And their name had a similar short, familiar feel. In doing so, they set themselves up for online ridicule, but also drew a powerful distinction between those that do good because of the meaning behind it and those that do it simply for marketing purposes.

TOMS vs. BOBS: How Skechers Shot Themselves in the Foot

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